About AccountingWEB.com
Brand guidelines
This document contains guidelines for best practice in applying the brand assets available on this page. Please download and consult before working with any brand assets.
Logos
Colours
Core palette
Primary
#EA5B25
C1, M75, Y90, K0
Secondary
#0F1949
C100, M94, Y42, K42
Neutral Dark
#232323
C74, M64, Y59, K77
Neutral Extra Light
#f5f5f5
C5, M4, Y4, K0
Typography
Lato
Usage: Headings, Standfirsts, Buttons
Latofonts link: Lato
Merriweather
Usage: Body, Quotes, Links
Google link: Merriweather
Imagery
Stock photography
Photography should be good quality stock showing happy professionals interacting with each other in the workplace, as well as having a focus on graphs and data. For instances where AccountingWeb is providing information, photos of professionals showcasing their knowledge and understanding should be used, i.e giving a presentation to a crowd. The images should be inclusive, relateable and have a human focus.
