About TrainingZone
TrainingZone is the richest source of insight, best practice and peer support for L&D professionals across the globe, online and independent since 1998.Sift connects brands with people; through practical and engaging content, user-centred experiences and insight-driven marketing communications we help brands reach, target and connect with their target audience. We support over 1 million business professionals, helping them overcome the day-to-day challenges they face, and have been inspiring and engaging our clients for 20-years by targeting hard-to-reach professionals. We’re the trusted partner to over 200 brands that use us to understand their markets & deliver results. We specialise in the following sectors; Accounting, HR, Training, Marketing & Small business markets – we’ve got B2B covered.
Brand guidelines
This document contains guidelines for best practice in applying the brand assets available on this page. Please download and consult before working with any brand assets.
Logos
Colours
Core palette
Primary
#6AB045
C64, M4, Y90, K0
Secondary
#002854
C100, M86, Y41, K36
Neutral Dark
#232323
C74, M64, Y59, K77
Neutral Extra Light
#f5f5f5
C5, M4, Y4, K0
Typography
Poppins
Usage: Headings, Standfirsts, Buttons
Goolge fonts link: Poppins
Merriweather
Usage: Body, Quotes, Links
Google link: Merriweather
Imagery
Photography
The photography used should be good quality stock photography showing happy professionals learning together and effectively communicating in the workplace. The images should be inclusive, relateable and have a human focus.
Brand Pattern and Social Media
Brand pattern and social media headers.
