About Sift
We take great pride in obsessing over our audiences and love exploring our vast data pools to provide knowledge and insight about what makes customers tick.
The insight we glean from user behaviour drives the content we create, the marketing solutions we build and the events we run – data and insight is our magic sauce.
Through our unrivalled access to accounting and business professionals we can deliver insight and expertise that helps you reach and build meaningful relationships with your customers of tomorrow.
Our audiences are more than just data-points. We combine our quantitative and qualitative insights to provide a comprehensive picture of our audience.
Brand guidelines
This document contains guidelines for best practice in applying the brand assets available on this page. Please download and consult before working with any brand assets.
Logos
Colours
Core palette
Primary Orange
#F39433
C0, M50, Y84, K0
Green
#5FA97B
C66, M11, Y63, K0
Teal
#4DBDC6
C65, M0, Y25, K0
Purple
#9868A9
C48, M66, Y0, K0
Neutral Lightest
#ECECEC
C8, M6, Y7, K0
Neutral Darker
#2D2D2D
C70, M61, Y58, K70
Typography
Proxima Nova
Usage: Headings, Body, Buttons, Links
*Only available through Adobe Typekit*
Google alternative: Montserrat
Hepta Slab
Usage: Quotes
Google link: Hepta Slab
Imagery
Photography
Staff photography should be used where possible. Showing the team working together happily in the office. Where stock photography is used it should be in a similar candid style to the staff photography and show a human side to work and problem solving.
*Photos are currently only available to Sift employees, for access please contact design@sift.co.uk*
Patterns
The Sift pattern can be used as a repeated background, or separate portions can be used as decorative elements.
*Patterns are currently only available to Sift employees, for access please contact design@sift.co.uk*
Iconography
