About Insight Exchange
For the last 20 years, AccountingWEB has been the #1 website for UK accountancy professionals. We help UK accountants in business and practice to be more effective by providing fast, practical guidance on the constantly changing compliance, business and technology landscapes.
And that’s why we built Insight Exchange. iX is a content marketing platform designed to help you grow your business by delivering deeper insight into the needs of potential customers – and then connecting you with them in a trusted environment.
With a dedicated brand profile page providing permanent presence on AccountingWEB, you can publish rich content that directly targets your potential audience. A live Performance & Audience dashboard enables you to monitor and optimise your content, bench-testing it against competitors and reacting to the latest audience trends on AccountingWEB. You’ll get dedicated suppoort from our team of experts, and webinars, blogs and newsletters offering you inspiration.
Logos
Colours
Core palette
Primary
#EA5B25
C1, M75, Y90, K0
Primary Highlight
#F6B8A0
C0, M36, Y36, K0
Primary Light
#FCE7DF
C0, M13, Y12, K0
Secondary
#131F54
C100, M93, Y39, K33
Secondary palette
Orange Dark
#7B2B16
C32, M87, Y94, K42
Orange Mid
#FE7D4D
C70, M63, Y69, K0
Orange Light
#FED296
C0, M21, Y47, K0
Blue Dark
#080E29
C100, M94, Y49, K70
Blue Mid
#1B3280
C100, M88, Y21, K4
Blue Light
#87B8F9
C49, M20, Y0, K0
Neutral palette
Neutral Grey 1
#EDEDED
C8, M6, Y7, K0
Neutral Grey 2
#DADADA
C17, M12, Y13, K0
Neutral Grey 3
#C6C6C6
C26, M19, Y20, K2
Neutral Grey 4
#4A4A49
C63, M53, Y52, K50
Neutral Grey 5
#2E2D2D
C70, M65, Y57, K70
Neutral Grey 6
#1E1E1C
C74, M64, Y63, K81
Typography
Blacker
Usage: Headings, Standfirsts, Pullquotes
Merriweather
Usage: Body, Links
Google link: Merriweather
Imagery
Illustrations
Illustrations showing graphs and other data representations should be used. Using brand colours and soft gradients.