About AccountingWEB
AccountingWEB.co.uk is the largest independent online community for accounting and finance professionals in the UK – providing award-winning content and online engagement between members in a true community environment.
Brand guidelines
This document contains guidelines for best practice in applying the brand assets available on this page. Please download and consult before working with any brand assets.
Logos
Colours
Core palette
Primary
#FF8057
C0, M62, Y64, K0
Secondary
#032959
C100, M87, Y39, K31
Neutral Dark
#232323
C74, M64, Y59, K77
Neutral Extra Light
#f5f5f5
C5, M4, Y4, K0
Typography
Merriweather
Usage: Headings
Google link: Merriweather
Lato
Usage: Body
Google link: Lato
Imagery
Stock Photography
Photography should be good quality stock showing happy professionals interacting with each other in the workplace, as well as having a focus on graphs and data. For instances where AccountingWeb is providing information, photos of professionals showcasing their knowledge and understanding should be used, i.e giving a presentation to a crowd. The images should be inclusive, relateable and have a human focus.
